Sop wants to put down strong roots to help us grow, which is why our sustainable, nature-nurturing approach is central to our philosophy. This is what we stand for:
Low-carbon and local
We believe a successful brand is a sustainable one. Our aim is to leave as small a footprint as possible, and everything we make is bottled, printed, and fulfilled in Norfolk and made by Norfolk folk. We are working towards becoming a carbon-neutral company.
Healing not harmful
We don’t compromise the planet for profit. All our products are certified organic, cruelty-free, and vegan. We don’t use any GM ingredients, parabens, SLS, silicones, mineral oils, palm oil, or artificial colours or fragrances. And we never will.
We strive to challenge perceptions and celebrate authenticity. By embracing Norfolk vernacular and celebrating humble botanicals as sculptural art forms, we help others slow down, take notice, and truly appreciate the essence of a place.
Caring for cherished places
We want to encourage a connection to the wildlife we love. All our orders are accompanied by a small selection of wildflower or sunflower seeds, with packaging illustrations by local artist Ruth Howes. And we are proud to be an ‘Investor in Wildlife’ in partnership with local organisation Norfolk Wildlife Trust.
Discover more about how we’re supporting Norfolk Wildlife Trust.