Ethos

All our products are vegan and cruelty-free. And we don’t use any GM ingredients, parabens, mineral oils, SLS, silicones, palm oil, or artificial colours or fragrances. And we never will. 

Sense of place

Our sense of place is a considered, ever-evolving space we want you to be part of. The world can be overwhelming, so we curate and celebrate the art, design, music, and environmental efforts that spark your senses, calm you down and lift you up. Our experiences are mindful, informed, and exciting, challenging perceptions and cherishing authenticity.

Whether you’re diffusing our essential oils, following our rituals, or moving to our playlists, our sense of place is yours to explore.

Wellness transported

We’re here to help you [Inhale the Power of Plants] so you can slow down, breathe deep, and deal with whatever life throws at you. Wellness transported is the journey, the metamorphosis that our products and experiences provide to reach our sense of place – where your best mind is within reach.

Beyond our bottles

We want to put down strong roots to help us grow, which is why our sustainable, nature-nurturing approach is central to our philosophy. And why we never put profit before people or the planet.

We already save energy with our infinitely recyclable aluminium and glass packaging and reusable pumps. And we’re taking steps to become a carbon-neutral company, leaving as small a footprint as possible and supporting our local economy. Right now, our conception, production, and fulfilment all happen within a 22-mile radius of our home in Norfolk. 

We also directly support the community with initiatives, such as ShowerBox, which provides free and secure shower space for those facing homelessness. We encourage people to connect to the wildlife we love through our CxC clean-ups and charitable partnerships with Norfolk Wildlife Trust and SUGi. And, all our orders are accompanied by a small selection of wildflower seeds, to sew your own patch of nature.