Investors in Wildlife.

‘Sop shares many values which align with our objective to protect Norfolk’s wildlife and wild places, recognising the uniqueness of the wonderful Norfolk landscape.’ Pamela Abbott, chief executive, Norfolk Wildlife Trust.


Norfolk Wildlife Trust (NWT) envisions a future where wildlife is protected and enhanced through sympathetic management, and where people are connected with and inspired by Norfolk’s wildlife and wild spaces. This makes it the perfect charitable partner for Sop.


‘The combination of ethical sourcing, manufacturing and packaging of the products themselves, and the contribution made towards our work with each purchase, demonstrates a shared celebration of nature in Norfolk. We look forward to working with Sop as the range continues to grow.’ Pamela Abbott, chief executive, Norfolk Wildlife Trust.


NWT is the oldest trust of its kind in Britain. In 1926 the trust purchased 400 acres of marsh at Cley on the north Norfolk coast to be kept as a bird sanctuary. This provided a blueprint for nature conservation which has now been replicated across the country. 


We are proud to support NWT in its vital work with our donation. With 35,000 members, the trust cares for over 50 nature reserves, protects habitats for the region’s much-loved species, provides nature education to young people, and runs hundreds of events every year.