Plastic is polluting our planet. Every year about 8 million metric tons of it end up in our oceans, causing countless deaths of birds, fish and other marine wildlife. Most plastic has been manufactured in the last 15 years and production is on the rise. 

We say enough is enough. We believe there’s a better way to do business and we want to tread as lightly as possible. That’s why Sop is now plastic-free. From our products to our packaging, we’ve embrace slow-living and a greener way of working – you won’t find any plastic here.

For our customers, that might mean taking a bit more time out of the day to indulge in their Sop ritual. Unscrewing a cap to pour out some Smur Shampoo, rather than using a plastic pump, makes you more mindful of the process, letting you luxuriate in the moment. It’s sensitivity over speed, protection over practicality, conscience over convenience. And we’re ok with that.

Find out more about what we hold dear to our hearts.

Source: National Geographic.